If you've followed this blog for a long time, then first of all THANK YOU. I deeply appreciate it. Over the years this blog has been my space on the web to talk about lighting design an sustainability. For a period of nearly two years I wrote for this blog every weekday. It's been a tremendous source of learning for me, a space to introduce ideas and work through them creatively.
Lately, you've probably noticed that my posting has grown infrequent. This isn't do to a lack of passion for the topic (very much the opposite). It's a result of having way too much to do and not enough hours in the week to do them. However, that's all going to change.
For those of you who might still be unaware, I've take a job a sales rep for SDA Lighting in Long Island City, Queens. Sales rep makes it sound like I spend my days lugging around samples and taking people to lunch. While that might be the case some times, my role is much nuanced than that. I work with end users, architects, ESCOs and planners to develop lighting solutions that will increase energy effieciency, while making space look dramatically better. The job has been an incredible adventure and I still have a lot to learn.
While there are many things I have to learn, one skill set I can bring to the table is my toolkit of social media skills and practices. SDA is launching new pages across the web, making us more accessible to our current and prospective clients as well as helping us engage in larger lighting topics in a more public and vigorous way. At the heart of that effort is the blog, which I am spearheading.
The goal of the SDA blog is to become a go-to resource for lighting information across the web. While we represent dozens of manufacturers, we're not blogging to advertise. We want to become your indispensable source of lighting information. In a world where LED seems to be the only letters on anyone lips, we want to re-engage a conversation about lighting quality and how great products can support innovative, sustainable design.
I'll be focusing much of my social media time and effort on the SDA blog for the foreseeable future, but that's not the only place I'll be. Recently, I partnered with AV nation to create "The Lighting Guy" my podcast on all things lighting design and sustainability. Look for a lot more from that channel soon. You'll also find me on twitter and tumblr sharing items I find interesting and inspiring, I'm always up for conversation in either of those places.
I won't be taking this blog down. The site will remain intact for awhile. I might even add content occasionally if it makes sense. That said, the bulk of my effort right now will be for the SDA blog, if you love lighting, I hope you'll check it out.