My blog - here is where I talk about the latest in lighting design and how to make it work for you.
The indispensible LightNow Blog is up with this piece on the IALD's 30th Annual International Lighting Design Awards. One project in particular was especially spectacular. Pfarre` Lighting Design received Radiance Award for Excellence in Lighting Design for their project The Hafencity-University Subway Station in Hamburg.
Craig did a fantastic write up of the
Dancing With The Stars is a perpetual ratings winner for ABC. The show is many things - dance competition, celebrity gawk-fest and of course reality TV spectacle. But what keeps me watching is the incredible live broadcast ABC puts together every week. Specifically, the incredible lighting accomplished by Emmy-nominated Simon Miles and his team. It's not easy to create variety week after week and Miles and his team do that. I also love the musicality of the lighting designs. So as you watch the finale tonight, remember the lighting.
When Frankie came along I had to start taking morning walks. I've come to love them and the light they bring.
Tonight, lighting stuff can wait. My thoughts and prayers are with the people of Oklahoma. I cannot imagine what a living through a tornado is like. Especially one of this kind of power.
Stay safe tonight. Thought and Prayers are with you.
If you run a small business you're constantly thinking of ways to make your marketing more effective. You market your business online, you have great brand collateral, when people visit your store they experience amazing customer service. So how else can you market your business?
Have You Considered Lighting as Part of Your Marketing Strategy?
I know, I know lighting? Great lighting design is all about creating a lighting scheme that meets your goals as a business. If one of those goals is to make your brand more memorable for your customers, there's not better way to accomplish that then with terrific lighting design.
The Tale of Two Restaurants
I love hamburgers. I really do. They are a serious vice of mine. But I came to realize something, the lighting of two of my favorite burger joints Bareburger and Five Guys expresses the difference lighting can make in creating decor and extending your brand. Take a look at the two photos below.
Bareburger is home to organic burgers made from a wide variety of sustainable meat options. Sustainability and respect for food sources is baked into their brand. They've taken the time to design a decor that reflects this complete with eclectic light fixtures made from found objects. Five Guys on the other hand is all about getting you a classic all american burger at a fair price. Their lighting is basic and "get the job done." In each case, the decor of the spaces reflects the brand and lighting is a huge part of that.
Three Ways You Can Market Your Brand With Lighting
Below is a quick slideshow I put together giving three broad ways your marketing efforts can be enhanced with lighting. Take a look and if you have thoughts or questions, you know where to find me!
A Lighting Retrofit Will Save Your Business Money
Many small businesses are converting their incandescent and halogen lights to more energy efficient sources. The reasons are clear for fairly low upfront costs businesses will save money through decreased energy consumption, lower lighting replacement costs and local, state and federal rebates. For many business owners the question becomes, "Great so what do I switch to? I hear a lot about LEDs but my electrician says fluorescent is cheaper."
The First Question You Must Ask Is "Am I Happy With my Current Lighting Scheme?"
Are you happy with the way your space is lit today? Does your space accomplish all of the marketing and atmosphere goals you have? If the honest answer is "No" then before calling a lighting distributor or contractor you should call a lighting designer.
If on the other hand you're happy with your lighting scheme, where lights are and what they are doing. Then retrofit is the answer. Within the world of retrofit the question often arises CFL versus LED. Well take a look at the following slideshow then see my conclusions below.
Spoiler Alert: LED is My Winner...
New York City is home to thousands of small businesses. From retail to restaurants, tech startups to manufacturers, NYC's economy is rich and vibrant because of the small businesses that make this city diverse.
In today's economy it's not enough to just have a space for your customers to visit. To make a lasting impression you have to create environments that inspire memories. Powerful lighting design creates memorable experiences and incite action in your customers. Take a look at the slideshow below. Wouldn't it be great if your business had a space like these? It can and for less money than you think.
I use Instagram to capture and share moments of lighting inspiration (and random husky photos - after all I'm only human). I use the hashtag #lightstagram. Once a year my plan is compile a book of these photos using the same title. You can see the first lightstagram book right here.
I captured a few #lightstagram worthy photos this week so I wanted to share with you.
There's a stunning new lighting installation spanning San Francisco's Bay Bridge. But is "Bay Lights" good public art?Read More
The movies are filled with images of stunning light. Lighting designers should draw inspiration from all sources...here are some instances of epic movie lighting.Read More
A cruise around NYC reminded me that beautiful lighting isn't about rules - it's about moments.Read More
Here's why you should find ways to make analog tools part of your workflow.Read More
Why Tumblr is my online "3rd place."Read More
This week's guest in the G+ Hangout is none other than Leslie Carothers, social media expert and connector of all things interior design!Read More